One of Yorkshire’s oldest agencies Poulters is apparently being closed by parent company Bezier. Although it looks like a handful of staff might reappear in Bezier’s new retail offering Coutts, for the majority there must be some very long faces in their Rose Wharf offices today. My current (enormous by regional standards) agency started life … Continue reading The passing of Poulters
Author: Gemma T
Brand and Creative Strategist
Give me a ‘B’
Soooooo, the Live Honda TV Ad aired last night. Yes, it really was different, engaging and created loads of buzz. It a perfect fit with what Honda stands for as a brand. The only tiny, tiny thing is, twenty seconds in, all I could think was ‘isn’t that a 5 series BMW?’. I know its … Continue reading Give me a ‘B’
experience at the expense of creativity?
My Dad has always claimed that the older and more experienced you get, the less truly original and creative ideas you are likely to come up with. It makes a lot of sense when you think about it. As you enter “we tried that in 1994 and it didn’t work” and “well, it went perfectly … Continue reading experience at the expense of creativity?
building momentum towards Carrieitis
I think I’m developing a case of Carrieitis (an allergic reaction to all things Carrie Bradshaw). Such has been the depth and length of the build up to the new Sex And The City movie that its put me off going to watch it entirely. When Cynthia Nixon was on Graham Norton’s show the other … Continue reading building momentum towards Carrieitis
don’t bother showing up if you’re just going to sit quietly
Prolific marketing blogger and author Seth Godin writes: [if you employ knowledge workers] it's hard for me to see why you'd bother having someone come all the way to an office just to sit in a cube and type. He also comments don't bother showing up if you're just going to sit quietly. He’s right - space is … Continue reading don’t bother showing up if you’re just going to sit quietly
You’ve got to download a song or two
I'm loving the cheese-fest that is I'd Do Anything on BBC1 (the Oliver! talent search successor to last year's Any Dream Will Do). Last Saturday's show saw Samantha belt out Defying Gravity from the musical Wicked. I was on itunes the next day and noticed that the song was suddenly sitting at number 57 in the … Continue reading You’ve got to download a song or two
work-slash-creative lifestyle
The latest issue of The Future Laboratory's fab quarterly magazine 'the' features the Slash/Slash Generation - that 'create empires founded on the cult of their personality'. You know, the DJ-slash-club promoter-slash-tshirt designer late teens and early twenties types. But reading the article, it reminded me that while the coolerati kids might be combining several so-hip-it-hurts roles … Continue reading work-slash-creative lifestyle
The Flying Planner
I sometimes feel like a kind of Flying Doctor type Planner. In an agency with lots of medium and smaller sized accounts and only a couple of Planners, I often end up flying in to address an issue, fix a problem or support a pitch – and then flying off to answer the next emergency … Continue reading The Flying Planner
What are we going to do? Buy Heat magazine!
Its been around for a while, but I love this ad by Quiet Storm. It beautifully positions Heat magazine as the original and best gossip mag in a lovely gentle Smack the Pony type way that speaks directly to women who will stop at nothing to get their weekly gossip fix.
You don’t just create communities
There's an interesting interview with Woody Harrelson in today’ Sunday Times. In it he talks about choosing to live in an environmentally conscious community in Maui which he describes as “we all get together for Thanksgiving and look after each other’s kids. It’s a real community, like one I’ve never been a part of in my … Continue reading You don’t just create communities