I know everyone thinks we Brits are obsessed with the weather, but we do have good reason. First there was last Summer's wash out, when an umbrella and wellies became essential fashion accessories. Then last weekend Spring arrived. On the 9th of February to be exact (the middle of our winter for you Antipodeans). It was about … Continue reading the weather is springing another one on us
Author: Gemma T
Brand and Creative Strategist
blurring boundaries
I just read a great post from Drew McLellan on the blurring of boundaries between our home and work lives. Its not exactly a hot new trend, but an incredibly important one. To my mind, its not just that our personal lives are being invaded by work - in return our working lives are having … Continue reading blurring boundaries
A few pointers for workshop participants
Reflecting on workshops I’ve run or attended in the last few months, it appears that as well as the usual ‘mobiles off’ and ‘green light thinking’ reminders, we need to add some more pointers for workshop participants: No Crackberrying during workshops. Ever. Its is not OK to sit quietly all day and only pipe up … Continue reading A few pointers for workshop participants
Stuff Matters
Having been reminded via Russell Davies how much I enjoyed taking part in the printing/DM test for Interesting 2007, I signed up for Matter ('an experiment in communicating with stuff') last week. It seems to be all about how we like to get stuff in our hands, a bit like a magazine full of content and ads, … Continue reading Stuff Matters
returning to the Age of Conversation
Work on the follow-up to The Age of Conversation has kicked off over at Drew's Marketing Minute. You can even vote on which topic it should cover here. All proceeds from both books go to Variety, the children's charity. Definitely one to watch over the coming months.
Know Your Client
A bit of a work in progress this one, but here’s the beginnings of a handy guide to sussing out your client’s management team based on their choice of offices: Cavernous statement building with glass lifts and human size models of brand mascots in reception We are actually run by head office in the States … Continue reading Know Your Client
provisioning for proximity
Sat at my desk trying to tune out the multiple conversations and ringtones going on around me in our very open plan but very jam packed office, I was reassured to read in the New York Times that google have done some research into how information flows inside creative businesses (using themselves as guinea pigs) … Continue reading provisioning for proximity
A few suggested New Years Resolutions for Planners wot Blog
I will go to the groups in Warrington on a Wednesday evening in February, even if I need a team of huskies to get me there. I will read and watch more random stuff. I will re-edit my blog entries and check spellings before posting them. I will make friends with the scariest creative/digital guru … Continue reading A few suggested New Years Resolutions for Planners wot Blog
This year’s welcome-back-to-work gift
Following last year's plant, this morning we were welcomed back to work with a colourful 'thoughts pad' on each desk, topped with the quietly uplifting message below: Bless. Also bless Admin for supplying the coffee and pastries that are going to be instrumental in getting us through our first proper full day's work in weeks.
New Year, same old issues?
It looks like the big issue of 2008 is going to be a variation on the age-old integration vs. specialism debate. Only this time round, my money is on both specialist and integrated agencies being forced to ramp up their Digital offering as it takes on an ever increasing share of marketing budgets and, in … Continue reading New Year, same old issues?