I rented Crazy People last week on DVD, which features possibly the best press ad that never got made:
Author: Gemma T
Brand and Creative Strategist
Invasion of the Bravia Bunnies
Thanks to coverage on the blogosphere, its been almost impossible to ignore the invasion of Sony's giant bunnies. Event TV might have died with the advent of digital & satellite, but we appear to have entered the age of Event Advertising. Never mind simply spending a fortune on TVRs, it seems that with enough hype … Continue reading Invasion of the Bravia Bunnies
Marketing to women? Don’t just think pink.
Trendwatching.com has a female fever report on its August trend briefing – but the thing that most struck me was that the majority of the female-friendly products were pink. Personally, I don’t feel the need for a pink taxi, pair of trainers or pink gardening gloves as I’d much rather the key selling point was that … Continue reading Marketing to women? Don’t just think pink.
The perils of publishing
I’m working on a gardening project at the moment, so I popped down to the newsagents to get stocked up on the latest issues of the garden mags. It seems that Country Living (as a monthly title) is struggling to keep up with recent meteorological events: Whereas the weekly Amateur Gardening is dealing with up-to-the-minute … Continue reading The perils of publishing
hypertime and the physics of comics
If you weren’t at interesting2007, one of the most (surprisingly for me, given the topic) interesting talks was Jack Schulze’s entertaining presentation on hypertime and the general physics of comics. You can check out the slides and transcript here. Hypertime is explained as “a manifestation in the story of the comic which allows the writers … Continue reading hypertime and the physics of comics
respect your account handler
Due to various illness/holiday type-absences, as last-client-contact-standing I've been a lot more involved in the day-to-day running of one of my clients than I would normally. Its been a real eye-opener. Its easy to forget just how many hurdles a piece of work has to go through between concept and execution. And how many opportunities … Continue reading respect your account handler
slipstreaming into the plannersphere
Russell Davies has posted about social slipstreaming – essentially 'stalking' someone who is more into something than you (like music or gigs or politics) and using them as a guide to the subject. It struck me that this Planning web/blog/twitter/wiki/coffee morning/interesting conference malarkey is a kind of work slipstreaming. We Planners tend to plough a … Continue reading slipstreaming into the plannersphere
Here we go round the brandwagon again
photo by Bowbrick I was talking to a colleague about the whole trend for back-to-basics, good-clean-fun, simple, rural, old-fashioned-values entertainment and events that seems to have gained momentum recently – best embodied by the Innocent Village Fete. He made the very good point that its all very well for Urbanites to be thrilled to rediscover … Continue reading Here we go round the brandwagon again
A different magazine every week?
Back at the end of last December I posted about my aim to try and read a different magazine every week. I thought I'd take stock of how I've been getting on. I've been making a real effort to pick up something random from WHSmith every time I go through Kings Cross station, but I've also changed hairdressers … Continue reading A different magazine every week?
other things I learnt at interesting2007
how to make a post-modern eggs, bacon, chips & beans how to get a comedy-entertainment TV show commissioned how to change the world for a fiver why we like printing that Cezanne didn't like touching people or being touched video games are Art comic books are very big on intertextuality shorter is harder the mundane … Continue reading other things I learnt at interesting2007