I'm guessing that it was a bloke at The Design Conspiracy who printed my t-shirt as the logo was positioned so that it sat neatly under my boobs, rendering it invisible unless you were less than three feet tall. Never mind, it was a nice idea... So, the day itself. Conway Hall was a perfect … Continue reading Been there, done that, got the t-shirt
Author: Gemma T
Brand and Creative Strategist
Sheep and feigned incompetence
There is a great article by former APG chair Merry Baskin subtitled 'what do account planners do exactly'. My favourite excerpt reads: In general, planners are not very well organised. Tidy minds tend to move in a linear fashion, rather than laterally. And while some may feign incompetence so they don't get stuck delivering proofs to … Continue reading Sheep and feigned incompetence
Why are caravans always white?
I've just got back from an expedition up the A1 and having passed a fair few caravans (including a lot of Romany ones, en route to Appleby Horse Fair), it made me wonder - why are all modern caravans white? There are some obvious reasons, like reflecting sunlight to keep the caravan cool, being visible on … Continue reading Why are caravans always white?
Learned behavior
My horse has got a bad back. So I have to do some simple physio on him before we can go out for a ride, which mainly involves manipulating his legs to stretch his muscles out. He's learned the order this all happens in and gets terribly miffed if I get distracted and miss something … Continue reading Learned behavior
these projects are giving me a rumbling tummy
I’ve been hungry all the time for the past couple of months and I’ve suddenly realized why – my list of recent projects includes chips, bread, cereal, soft drinks and pastries. I’m not quite sure where the pet food and property regeneration projects fit into all this but it certainly explains a few of the … Continue reading these projects are giving me a rumbling tummy
Tweaking the SatNav Curve
I don’t think the adoption curve (innovators, early adopters etc.) is completely accurate anymore - its become a more dynamic model. Take Tom Tom. I suppose I’m an early adaptor/early majority type and I bought into portable sat nav last year after getting lost once too often. After it got me to a city I’d … Continue reading Tweaking the SatNav Curve
Bring the love back
Microsoft Digital Advertising Solutions seem to have decided that if Apple can slag off the competition, then so can they - in this case, TV, outdoor and just about every other media that isn't (surprise, surprise) a digital CRM solution using Microsoft products. Sweet but a bit too forced to have the watchability of Mac … Continue reading Bring the love back
We have charts and graphs to back us up
Heather has sent out the results of her annual Planner survey. It makes very interesting reading, but I especially liked the front page:
Where would you chose to work?
My part of our building is the big, modern open plan bit, which I share with 75 others. I obviously did something wrong in a previous life because the other 100 or so agency bods are happily ensconced in the adjoining mansion (yes, really, with a secret staircase and everything), complete with French windows, original … Continue reading Where would you chose to work?
Why don’t Planners exist in films?
A link from the (other) plannersphere to this very funny ad from monster.com reminded me that Planning is the worst represented department whenever a film or TV program features an advertising/marketing/design agency. The worst offender has got to be What Women Want, where Mel Gibson as an Creative of some kind produces a campaign for Nike Women … Continue reading Why don’t Planners exist in films?