I’m no typographer, but I am a chocoholic and therefore noticed that the font on Cadbury’s Dairy Milk packaging changed late last year from this: to this: Does it remind anyone else of this:
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not so perfect pitch
screengrab from the infamous agency.com Subway pitch video I’m prepping a pitch at the moment. So I was interested to read Merry Baskin’s piece in March’s Admap about the pitch process. Merry’s Ten Top Tips for Agencies includes ‘Rehearse. Three times- once for content and storyline, twice in front of an audience and thrice, the … Continue reading not so perfect pitch
Ch-ch-ch-ch-changes
I’ve been thinking a lot about how agencies are organised and subsequently reorganised recently and about how their systems work (or in some cases, don’t). Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to the organising and running of an Integrated Northern Marketing Agency and none of them … Continue reading Ch-ch-ch-ch-changes
Choices, choices
by garlandcannon on flickr, CC applies This job, this career, this industry – it’s all about making choices: choose to stay where you are and see what happens, or go for an interview when the recruiter phones choose to live in the sticks, with fresh air, affordable accommodation and family nearby or upsticks to London … Continue reading Choices, choices
If it’s Elle, it must be Tuesday
It’s been a real week of hanging around for me – on trains to and from London, in GP’s waiting rooms, in the MOT garage’s reception and so on. Which means I’ve been reading a lot of women’s magazines to pass the time. By the third or fourth glossy mag (I’m a fast reader) I … Continue reading If it’s Elle, it must be Tuesday
What makes a great Account Planner?
In the February issue of Admap (thanks to the APG for sending me a copy), Jon Steel writes about how great planning is not about being a member of the coolerati, an expert on Japanese animation, a fan of post-modernism or being smarter than everyone else. He says that ‘great planning is about creating an … Continue reading What makes a great Account Planner?
The naming of things is a googlable matter
Time was, when Susy Simpkins married Mr Smith she became Mrs Smith. Except that the right ‘Susy Smith’ (9,750 results) is a lot harder to track down on google than ‘Susy Simpkins’ (3 results). And if you thought it was a hassle changing the name on your bank account, passport and driving licence, try adding … Continue reading The naming of things is a googlable matter
You owe it to your country to treat yourself
I’ve just had some feedback from an attendee at yesterday’s IGD/Asda Trade Briefing. It seems that premium food is back in growth in the UK. People want affordable treats. Preferably edible ones. With continuing economic uncertainty and an accompanying general unwillingness to engage in full-on luxury consumption, the ‘little treat’ might turn out to be … Continue reading You owe it to your country to treat yourself
back to basics on the phone front
Via trendwatching’s February briefing comes ‘functionall’ - 'the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies'. Trendwatching recon that goods and services especially designed for emerging markets often incorporate one or more of the following characteristics: - Smaller … Continue reading back to basics on the phone front
Client quotes of the day
feedback on creative brief sent over for client approval: “it shouldn’t say anything in Tone of Voice as the character won’t actually be speaking” re: brand launch campaign: us: “and of course digital will be very important” client: “yes and I’d like a website too” sigh…