The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads. The agency must have assumed that they were the only people in the world who had seen OK Go's fab video for here it goes again. Just … Continue reading Here it goes again: oh where did you nick that ad?
Category: advertising
“Matthew, where’s my feckin microwave?”
Genius. Yes, I know cog and tipping point came first, but this is more fun.
Let’s stick together
Great post from The Adlads suggesting that the old art director / copywriter team should be replaced by creative / planner teams. Its a really interesting idea, I'm just not sure where AdLand is going to find an extra few thousand Planners from, or what all the left over Creatives are supposed to do (retrain … Continue reading Let’s stick together
New Year, same old issues?
It looks like the big issue of 2008 is going to be a variation on the age-old integration vs. specialism debate. Only this time round, my money is on both specialist and integrated agencies being forced to ramp up their Digital offering as it takes on an ever increasing share of marketing budgets and, in … Continue reading New Year, same old issues?
Jeremy and the Staufenbergers
I sent a client off to check out another agency's blog recently. Actually, I sent them off to read a speech from 1972. No, I'm not trying to lose the account - I pointed my client towards Jeremy Bullmore's 1972 address ' the consumer has a mind as well as a stomach', hosted on the … Continue reading Jeremy and the Staufenbergers
developing the agency bods of tomorrow
I spent some time this morning chatting to a group of teachers and course leaders who are busy putting the finishing touches to the new 14-19 Creative & Media Diploma. A selection of bods from my agency talked about our roles and how we got into the industry. We quickly reached a consensus that the … Continue reading developing the agency bods of tomorrow
when I grow up, I want to be a Disney princess
I’m loving the Disney campaign ‘year of a million dreams’. It’s every little (and not so little) girl’s fantasy to be a Disney princess or to swept off her feet by a handsome prince. If nothing else this campaign reminds all the thirty something yummy mummies and daddies out there (who will see the … Continue reading when I grow up, I want to be a Disney princess
Time for some brand new creative?
I noticed that Nationwide have moved their 'jobsworth employee' ("brand new customers only") campaign into press. The thing is, I'm starting to associate Nationwide rather than their competitors with poor customer service and inflexible offers. Which probably means that what was once a great way of demonstrating difference has now become so ubiquitous that the … Continue reading Time for some brand new creative?
matrix revisited
Has anyone else noticed just how much Matrix rip-off creative there is around at the moment? Specsavers, moneysupermarket.com and young person's railcard are all recent culprits. moneysupermarket.com Specsavers Young Person's Railcard - taken from their website as I couldn't get a shot of the poster as the train whizzed by Yes, I know Matrix is … Continue reading matrix revisited
Invasion of the Bravia Bunnies
Thanks to coverage on the blogosphere, its been almost impossible to ignore the invasion of Sony's giant bunnies. Event TV might have died with the advent of digital & satellite, but we appear to have entered the age of Event Advertising. Never mind simply spending a fortune on TVRs, it seems that with enough hype … Continue reading Invasion of the Bravia Bunnies