We, the clients, promise: not to call any agency contact before 9am or after 5.30pm unless it really is actually properly urgent to ask no more than five agencies to take part in any creative pitch and to make clear at the outset the number of pitch stages involved to provide hot/cold drinks and (preferably chocolate) … Continue reading promises, promises – a few suggestions for a better relationship
Category: agencies
pitching should be a two-way process
At the Northern Planning Summit last Thursday night in Sheffield we ended up discussing what would you chose not to pitch for as an agency?, which encompassed wider issues like are they flogging booze/sub-prime finance/fags/politics (delete according to where you draw the line) and are they likely to turn into the client from hell? Which made me think alot … Continue reading pitching should be a two-way process
Why don’t Planners exist in films?
A link from the (other) plannersphere to this very funny ad from monster.com reminded me that Planning is the worst represented department whenever a film or TV program features an advertising/marketing/design agency. The worst offender has got to be What Women Want, where Mel Gibson as an Creative of some kind produces a campaign for Nike Women … Continue reading Why don’t Planners exist in films?
Do you perform better when you’re up against the clock?
Northern Planner added an interesting comment today to my Perfect Pitch Live post - do you perform better when you're up against it? I know some people who are real Last Minute Larrys, almost needing an impending deadline to get their creative juices flowing. Whereas I've always preferred to allow enough time for a change of heart … Continue reading Do you perform better when you’re up against the clock?
If you aren’t helping, get out of the way
This is a really tough one. At what point as a Planner do you say “I’m not adding value to this project and my time would be better spent working on something else”. I’m talking here about the typical integrated mid-sized UK agency, where a Planner has a fair amount of autonomy and might have … Continue reading If you aren’t helping, get out of the way