Life – Page 8 – Gemma Teed

Should you be zigging if your customers want to keep zagging?

Posted on 29/03/200722/02/2009 by Gemma T in Account Planning, Life, Marketing, Planning

I've been thinking alot about brand repositioning recently. Its all very well deciding that from now on your brand is going to be aimed at Audience X, but what about all the Audience Ys that have been faithfully interacting with your brand? They might not be the most profitable or have the best long term prospects, … Continue reading Should you be zigging if your customers want to keep zagging? →

Why I don’t want to move to London, reason #157

Posted on 13/03/200715/02/2009 by Gemma T in Life, Work

The view as I arrived at work this morning...

Friday Fun: how many does agency-types does it take to change a lightbulb?

Posted on 02/03/200722/02/2009 by Gemma T in Account Planning, Life, Marketing, Planning

(mostly nicked from the worrylingly realistic e) Q How many Creatives does it take to change a lightbulb? "I'm not changing a f***ing thing" Q How many Account Directors does it take to change a lightbulb? "How many would the client like it to take?" Q How many PR execs does it take to change a lightbulb? … Continue reading Friday Fun: how many does agency-types does it take to change a lightbulb? →

Musical Desks

Posted on 22/02/200709/10/2025 by Gemma T in Account Planning, Life, Planning, Work

I'm moving desks. Again. This is the third move since I joined the agency nine months ago. I have just worked out that its my fifteenth desk move in my 8 year career. Which seems excessive. No-one seems to know where to sit Planners - so far I've been billeted with account handling, new business, research, … Continue reading Musical Desks →

Greener – but not necessarily cleaner

Posted on 21/02/200715/02/2009 by Gemma T in Life, trends

This week’s Innocent Drinks weekly newsletter linked to a piece about MIT’s City Car, a concept 2-seater. The idea is that these cars would be available to hire from central locations and you’d just pay with a credit card & grab one from the pile stacked up like supermarket trolleys. The thing is, most trolleys … Continue reading Greener – but not necessarily cleaner →

snowy weather / online behavior correlation?

Posted on 12/02/200702/10/2011 by Gemma T in Life, Marketing, weather

I had a wardrobe clear-out recently and stuck some clothes up on ebay. The auction ended this Friday. When the buyer details came through, I was surprised to see that three out of the five buyers came from Wales. And then I thought about the really snowy weather they've been having. So my hypothesis is that … Continue reading snowy weather / online behavior correlation? →

everything but the laptop

Posted on 07/02/200715/02/2009 by Gemma T in Life, Work

Reading an old post of mine on is your desk the window to your personality reminded me of a fun exercise I did with a some friends over email last year. I asked everyone to reply with a list of everything (excluding the obvious laptop, in trays etc.) that was on or around their desk. I didn't … Continue reading everything but the laptop →

Get a mac

Posted on 30/01/200715/02/2009 by Gemma T in advertising, Life

I'm a PC girl through and through (I could never warm to a machine that makes you ask for your disk back, no matter how sexy the design) but the get a mac ads have got me wondering for the first time whether I made the right decision in upgrading to a shiny new PC. … Continue reading Get a mac →