There is a great article by former APG chair Merry Baskin subtitled 'what do account planners do exactly'. My favourite excerpt reads: In general, planners are not very well organised. Tidy minds tend to move in a linear fashion, rather than laterally. And while some may feign incompetence so they don't get stuck delivering proofs to … Continue reading Sheep and feigned incompetence
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director