While browsing Trinny and Susannah’s website (for purely professional purposes), I came across this diary entry about sneaking out for a shop up. The idea of formalizing that quick dash to the high street for some top-up retail therapy really appeals to me. I discovered another favourite new word in a focus group I was … Continue reading Shop-Ups and Storegasms
Author: Gemma T
Brand and Creative Strategist
Friday Fun: how many does agency-types does it take to change a lightbulb?
(mostly nicked from the worrylingly realistic e) Q How many Creatives does it take to change a lightbulb? "I'm not changing a f***ing thing" Q How many Account Directors does it take to change a lightbulb? "How many would the client like it to take?" Q How many PR execs does it take to change a lightbulb? … Continue reading Friday Fun: how many does agency-types does it take to change a lightbulb?
Do people understand what you’re good at?
Do the people you work with understand what you're good at? I don't mean what you do or what your job description is, but what you're good at - how you add value to your organisation, how you can help other people do their jobs more effectively. I sometimes wonder whether everyone I work with … Continue reading Do people understand what you’re good at?
Musical Desks
I'm moving desks. Again. This is the third move since I joined the agency nine months ago. I have just worked out that its my fifteenth desk move in my 8 year career. Which seems excessive. No-one seems to know where to sit Planners - so far I've been billeted with account handling, new business, research, … Continue reading Musical Desks
Greener – but not necessarily cleaner
This week’s Innocent Drinks weekly newsletter linked to a piece about MIT’s City Car, a concept 2-seater. The idea is that these cars would be available to hire from central locations and you’d just pay with a credit card & grab one from the pile stacked up like supermarket trolleys. The thing is, most trolleys … Continue reading Greener – but not necessarily cleaner
snowy weather / online behavior correlation?
I had a wardrobe clear-out recently and stuck some clothes up on ebay. The auction ended this Friday. When the buyer details came through, I was surprised to see that three out of the five buyers came from Wales. And then I thought about the really snowy weather they've been having. So my hypothesis is that … Continue reading snowy weather / online behavior correlation?
everything but the laptop
Reading an old post of mine on is your desk the window to your personality reminded me of a fun exercise I did with a some friends over email last year. I asked everyone to reply with a list of everything (excluding the obvious laptop, in trays etc.) that was on or around their desk. I didn't … Continue reading everything but the laptop
Get a mac
I'm a PC girl through and through (I could never warm to a machine that makes you ask for your disk back, no matter how sexy the design) but the get a mac ads have got me wondering for the first time whether I made the right decision in upgrading to a shiny new PC. … Continue reading Get a mac
Do you perform better when you’re up against the clock?
Northern Planner added an interesting comment today to my Perfect Pitch Live post - do you perform better when you're up against it? I know some people who are real Last Minute Larrys, almost needing an impending deadline to get their creative juices flowing. Whereas I've always preferred to allow enough time for a change of heart … Continue reading Do you perform better when you’re up against the clock?
The art of the Perfect Pitch
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone … Continue reading The art of the Perfect Pitch