I'm a PC girl through and through (I could never warm to a machine that makes you ask for your disk back, no matter how sexy the design) but the get a mac ads have got me wondering for the first time whether I made the right decision in upgrading to a shiny new PC. … Continue reading Get a mac
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Do you perform better when you’re up against the clock?
Northern Planner added an interesting comment today to my Perfect Pitch Live post - do you perform better when you're up against it? I know some people who are real Last Minute Larrys, almost needing an impending deadline to get their creative juices flowing. Whereas I've always preferred to allow enough time for a change of heart … Continue reading Do you perform better when you’re up against the clock?
The art of the Perfect Pitch
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone … Continue reading The art of the Perfect Pitch
If you aren’t helping, get out of the way
This is a really tough one. At what point as a Planner do you say “I’m not adding value to this project and my time would be better spent working on something else”. I’m talking here about the typical integrated mid-sized UK agency, where a Planner has a fair amount of autonomy and might have … Continue reading If you aren’t helping, get out of the way
My Ad of the Year
This is my Ad of the year - Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons: 1) Perfect timing - as far as I can tell it broke the day of the BBC Sports Personality of the … Continue reading My Ad of the Year
Is your desk the window to your personality?
Malcolm Gladwell’s excellent book Blink describes an experiment where a psychologist called Samuel Gosling asked members of the public to rate college students against key personality traits on the sole basis of spending 15 minutes in their dorm rooms. He found that these strangers were more accurate than the student’s own friends in rating the … Continue reading Is your desk the window to your personality?