Trendwatching.com has a female fever report on its August trend briefing – but the thing that most struck me was that the majority of the female-friendly products were pink. Personally, I don’t feel the need for a pink taxi, pair of trainers or pink gardening gloves as I’d much rather the key selling point was that … Continue reading Marketing to women? Don’t just think pink.
Category: Marketing
The perils of publishing
I’m working on a gardening project at the moment, so I popped down to the newsagents to get stocked up on the latest issues of the garden mags. It seems that Country Living (as a monthly title) is struggling to keep up with recent meteorological events: Whereas the weekly Amateur Gardening is dealing with up-to-the-minute … Continue reading The perils of publishing
respect your account handler
Due to various illness/holiday type-absences, as last-client-contact-standing I've been a lot more involved in the day-to-day running of one of my clients than I would normally. Its been a real eye-opener. Its easy to forget just how many hurdles a piece of work has to go through between concept and execution. And how many opportunities … Continue reading respect your account handler
Learned behavior
My horse has got a bad back. So I have to do some simple physio on him before we can go out for a ride, which mainly involves manipulating his legs to stretch his muscles out. He's learned the order this all happens in and gets terribly miffed if I get distracted and miss something … Continue reading Learned behavior
Tweaking the SatNav Curve
I don’t think the adoption curve (innovators, early adopters etc.) is completely accurate anymore - its become a more dynamic model. Take Tom Tom. I suppose I’m an early adaptor/early majority type and I bought into portable sat nav last year after getting lost once too often. After it got me to a city I’d … Continue reading Tweaking the SatNav Curve
Bring the love back
Microsoft Digital Advertising Solutions seem to have decided that if Apple can slag off the competition, then so can they - in this case, TV, outdoor and just about every other media that isn't (surprise, surprise) a digital CRM solution using Microsoft products. Sweet but a bit too forced to have the watchability of Mac … Continue reading Bring the love back
All for one and one for all
Working in an integrated agency has its pros and cons. On the upside, there is the opportunity to think media/discipline/channel neutral (and really mean it). To actually recommend what is in the client's best interests. To take learnings from one discipline's activities to another via a chat in the office kitchen rather than a … Continue reading All for one and one for all
Should you be zigging if your customers want to keep zagging?
I've been thinking alot about brand repositioning recently. Its all very well deciding that from now on your brand is going to be aimed at Audience X, but what about all the Audience Ys that have been faithfully interacting with your brand? They might not be the most profitable or have the best long term prospects, … Continue reading Should you be zigging if your customers want to keep zagging?
Challenger brands have to think smarter
I've just come out of a meeting with a challenger brand who are launching into a market where their competitors spend at least £1M on media alone every year. Our launch budget isn't anything like that, so we're going to have to think a lot smarter. Which is actually more fun. The easy way (chuck lots … Continue reading Challenger brands have to think smarter
Friday Fun: how many does agency-types does it take to change a lightbulb?
(mostly nicked from the worrylingly realistic e) Q How many Creatives does it take to change a lightbulb? "I'm not changing a f***ing thing" Q How many Account Directors does it take to change a lightbulb? "How many would the client like it to take?" Q How many PR execs does it take to change a lightbulb? … Continue reading Friday Fun: how many does agency-types does it take to change a lightbulb?