Do the people you work with understand what you're good at? I don't mean what you do or what your job description is, but what you're good at - how you add value to your organisation, how you can help other people do their jobs more effectively. I sometimes wonder whether everyone I work with … Continue reading Do people understand what you’re good at?
Tag: Account Planning
Musical Desks
I'm moving desks. Again. This is the third move since I joined the agency nine months ago. I have just worked out that its my fifteenth desk move in my 8 year career. Which seems excessive. No-one seems to know where to sit Planners - so far I've been billeted with account handling, new business, research, … Continue reading Musical Desks
Do you perform better when you’re up against the clock?
Northern Planner added an interesting comment today to my Perfect Pitch Live post - do you perform better when you're up against it? I know some people who are real Last Minute Larrys, almost needing an impending deadline to get their creative juices flowing. Whereas I've always preferred to allow enough time for a change of heart … Continue reading Do you perform better when you’re up against the clock?
The art of the Perfect Pitch
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone … Continue reading The art of the Perfect Pitch
If you aren’t helping, get out of the way
This is a really tough one. At what point as a Planner do you say “I’m not adding value to this project and my time would be better spent working on something else”. I’m talking here about the typical integrated mid-sized UK agency, where a Planner has a fair amount of autonomy and might have … Continue reading If you aren’t helping, get out of the way